How will Facebook Places change sports marketing?
Facebook’s new “Places” feature arrived on the scene this week, sending sports marketers scrambling to figure out the best way to leverage location-based applications to sell tickets, engage fans and drive business. This will be a big topic of discussion at our upcoming Sports Marketing 2.0 VIP Summit (9/21/10) in San Francisco: http://sports20west.eventbrite.com/
In the spirit of this important development, we are giving away a couple tickets to the San Francisco event. For your chance to win, all you need to do is exhibit a little “check-in” behavior. Let me explain…
Check in, Shout Out and Win
How to enter:
1. Use Fanvibe.com to check into the tonight’s SF Giants vs. Reds game: http://fanv.be/Sports20Giants
2. Once you’ve checked in, please “shout-out” the following phrase: “Giants fans rule!”
3. With your shout out you will automatically be registered to win a ticket to the Sports Marketing 2.0 Summit on September 21 in San Francisco. Details: http://sports20west.eventbrite.com/
4. (2) winners will be selected from all entries received by 6pm Pacific time tonight. Winners get (1) ticket each to the Sports Marketing 2.0 Summit ($250 value).
Bonus opportunity: If you don’t win free ticket, you can still register for the conference and save fifty dollars ($50) if you use the discount code: checkin. This offer is limited to the first 10 people who respond.
Register for the Sports 2.0 conference here: http://sports20west.eventbrite.com/
If you can’t make it to our Sports 2.0 event in San Francisco, please consider our Atlanta Summit: http://sports20south.eventbrite.com/ coming up on October 21, 2010.
Have Fun! Hope to see you at a Sports 2.0 Summit this Fall!
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I find myself wondering how the new “places” feature on facebook will be used in this aspect? Do you mean to say that sports marketers will reward certain individuals for giving their events awareness through facebooking that they are at the location of said event? I think that would be yet another great way for sports marketers to spread the word over the social media. Twitter and Facebook seem to be the two newest, most popular ways to advertise. Fans are recieving benefits by “shouting out” on Twitter and “likeing” on Facebook, and this reward system seems to make both sides happy. The advertisers get the publicity and brand awareness that they’re looking for and the fans recieve benefits such as coupons or extra information for doing so.
Indeed the fans and teams are having some fun at this point, but the numbers of fans engaging through these “check in” channels is quite low at present. Unless the volume / scale increases, teams will lose appetite for these activities…Facebook’s huge user base could bring the needed volume. We’ll see.
Its very interesting to see how Facebook intends to integrate this. Well anything is possible, I guess
The places feature in Facebook seems interesting to me, its just another great addition to facebook to buy and sell tickets or to just drive business…
BTW – we had about 50 people click on the fanvibe link and about 12 who shouted out. Thanks for playing!
Its very interesting to see how Facebook intends to integrate this. The places feature in Facebook seems interesting to me, its just another great addition to facebook to buy and sell tickets or to just drive business…