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	<title>Comments on: Umbro, Nike, Adidas, Budweiser: will the best World Cup sponsor please stand up?</title>
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	<description>What to do now that fans are in charge</description>
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		<title>By: Chris</title>
		<link>http://www.coylemedia.com/2010/07/03/umbro/#comment-99984</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Tue, 03 Aug 2010 16:56:45 +0000</pubDate>
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		<description>I&#039;m not totally surprised at how budweiser did.  Beer and sports sadly go hand in hand.</description>
		<content:encoded><![CDATA[<p>I&#8217;m not totally surprised at how budweiser did.  Beer and sports sadly go hand in hand.</p>
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		<title>By: Frankie at Postal Gold</title>
		<link>http://www.coylemedia.com/2010/07/03/umbro/#comment-99715</link>
		<dc:creator>Frankie at Postal Gold</dc:creator>
		<pubDate>Tue, 06 Jul 2010 13:50:02 +0000</pubDate>
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		<description>I must admit I´m really suprised by Budweisers almost monopoly on the advertising and social networking. It is an interesting concept, and one which also suprises me in the fact that it hasn´t been utilised before. Kudos to Bud, for getting themselves out there I guess!</description>
		<content:encoded><![CDATA[<p>I must admit I´m really suprised by Budweisers almost monopoly on the advertising and social networking. It is an interesting concept, and one which also suprises me in the fact that it hasn´t been utilised before. Kudos to Bud, for getting themselves out there I guess!</p>
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