Sports brands dot Top 100 Most Social list
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here
2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009.
Adoption of social media by marketers has also followed suit, as eMarketer cites the percentage of the Fortune 500 not using social media has dropped dramatically – from 43% now to only 9%.
Sports brands among Top 100 Most Social brands: NBA #5, NFL #12, ESPN #23, MLB #29, NASCAR #43, NHL #46.
Forrester is also stating that social media marketing is projected to grow at an annual rate of 34%, faster than any other form of online marketing (US Interactive Marketing Spend 2009 to 2014 Report issued Summer 2009).
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