Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC.

She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites:

“Sponsorship hasn’t changed. The world has changed.It’s been a sobering year”

AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate fans so we look for best ideas

Soc media importance will grow more w/location based services @tpmcghee ie where fans congregate after game? share pic of experience

Anheuser Busch doubling spend on social media. Huge platform to access fan base- ask fans imp questions. Want to go where fans are

talked to several sports ppl w/influence last night in NY who still don’t have a clue- others part of the social media momentum

Not re: brand awareness must be activation according 2 Dan McHugh- Anheuser Busch. Partners must ans. How can U move more beer

Gatorade dropped TV spend from 87% of budget last year to 66% this year. Digital marketing moves from 0% to 6%

ROI is king BUT @tpmcghee AT&T says sponsors don’t have answers to what makes ROI which is 1 reason why sharing doesn’t happen

NFL CMO says must look at fans dfferently, sponsors differently. Dialogue must B deeper but partners won’t share metrics for ROI

sports attendance down. Made industry sharper. Competition that doesn’t adjust won’t be around-