Colts social media deliver game balls to fans

The Indianapolis Colts fan social network, MyColts.net is building its brand by offering members access to experiences other fans can’t get.

One example: the MyColts.net Game Ball.

Each week during the season one fan will be selected to receive a personalized game ball. These balls are official NFL footballs, and they’re painted by the same company that does the balls for Colts players and coaches.

Winners are not selected at random. To earn this prize, a fan has to add value to the MyColts.net community in meaningful ways. The Colts are interested in building quality interaction within the community rather than merely attracting game players. The game ball carries the winner’s name as well as his / her screen name.

It’s great to see how fellow mycolts.net members react when a winner is announced. Note all the supportive comments on this thread.

The game ball promotion is just one example of MyColts members gaining special access and prizes through participation in community. Some prizes are awarded based on the number of Colts Cred points a fan has earned. Others are awarded more subjectively by moderator based on the quality the fan has added to the community.

So far fans have earned chances to attend the team’s private kick-off luncheon (seated with alumni players and coaches), appear on pre-game radio show as guest football expert…and more.