Sports digital media Europe – interesting stats
Digital media is fast becoming the medium of choice for sports fans and pushing the boundaries of media convergence across TV, internet and mobile, according to new research.
The study, conducted by the European Interactive Advertising Association (EIAA), indicates that twice as many sports fans use the internet whilst watching TV compared with the average user (32% vs. 16%).
TV and internet now far outstrip other media at peak viewing times, and twice as many sports fans watch video via mobile compared with the average mobile user (12% vs. 6%).
The ‘Sport and the Shift to Interactive Media’ Report, the latest in the EIAA Mediascope Europe series, shows just how much sport affects media consumption.
Does anyone out there have similar stats for US market? It would be interesting to see how closely the data correlate.
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