What is “interactive marketing”? (I need your help)

OK. I’ve stepped in it now. I agreed to give the “keynote” for a local marketing seminar.

My assignment is to speak for 45 minutes. My subject is “what is interactive marketing?”

I could really use your help…if you get a chance, please shoot me a note that answers the keynote question from your perspective…

WHAT IS INTERACTIVE MARKETING? (Read Wikipedia definition here)

Even if you send a few bullet points, or thought starters or perhaps a few ideas of what it is NOT…

I expect I’ll get very different answers from all of you…and I plan to use a few excerpts from your comments as part of my intro…just to make it clear that this question is nearly impossible to answer “correctly”. Or perhaps that’s not true. Maybe you KNOW what is interactive marketing?

Either way, please do me the favor…write me back… 10 – 250 words is all I’m asking for…please?!

A bit more background…The event organizer wants to focus on ways to get, keep and grow customer relationships online.

Other speakers that day will address:
- Search marketing
- User experience
- Email, blogs, social media
- Strategic planning
- Engaging the user
- Measuring success

So there seems to be a focus on practical tactics leading to measurable results.

Help?