Microsoft to sell ads inside EA Sports games
Posted August 6th, 2007 by Pat Coyle •
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I’ve been spending less time lately reading other Websites, but I happened on this news while doing some online research this morning.
Financial details of the deal were not disclosed. In-game advertising was worth just $50 million in 2005, but that is expected by many analysts and industry executives to balloon to $1 billion over the next few years.
I wonder if the NFL gets a cut of the revenue of ads served inside Madden NFL Football games?
Also, all this ad spending makes me think that perhaps we should begin to position our mycolts.net site as a “game” rather than a “site”. I’m sure my friends at Bunchball would probably agree.
Microsoft recently inked a deal with DIGG as well. Read it here.
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