Hitwise shows mycolts growth

Got an encouraging little chart today from a friend at Hitwise:

Not telling me anything I didn’t know, but encouraging nonetheless. We’re up to nearly 7,000 registered users and they’re very active.

I’m also noticing our overall traffic, when you add up mycolts.net plus colts.com is up 170% overlast year. This bodes very well for revenue potential. The more page views we generate, the more potential for CPM ads.

Also, mycolts has already become the #4 website (behind nfl.com, google and yahoo) sending traffic to colts.com. Not bad for a four week old site.

As we bring the new version of colts.com online in August, we’ll be introducing lots of new hooks between the two sites. Users will still be able to read our news on colts.com, but at some point, they be required to login to mycolts to get more, go deeper, comment on colts.com stories, forward colts.com stories, register to win, register for evetns or read mycolts content.

Users will also be able to invite their friends to see the content they’re posting in mycolts…everything is designed to loop fans back into the community.

We are seeing a lot of “newbies”, folks who have never been in a social net before mycolts. That’s encouraging, but it’s also forcing us to think about ways to simplify our site. Mycolts.net is designed for folks who already know at least a little about social nets. It’s tough to design for every level of user experience. Fun stuff!!