Widget & Superbowl campaign updates
Posted January 8th, 2007 by Pat Coyle •
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OK. So we changed the marketing copy for our “widget” campaign. We stopped calling it a widget to help fans grasp the concept:
This new ad will hit the streets in our next E newsletter. We still need to create a better landing page. Here’s what we’ve got right now. We exceeded 19,000 total views for this campaign over the weekend.
Also, remember our superbowl promotion? We’re up to 6,200 registrations. 100% of these fans took our 10 question survey and gave us certain demographic data. 75% of these fans have opted in to receive our E newsletter, and 74% have opted in to receive updates about My Colts Network.
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