For the Sports Marketer on your Christmas list

I have read and thoroughly enjoyed each of these books. Great for relaxing over the holidays!

Season of Life

From Booklist
When Pulitzer-winning investigative reporter Marx was a kid in the 1970s, he was a ballboy for the Baltimore Colts. One of the team captains was Joe Ehrmann, a larger-than-life party guy and star defensive lineman. After the death of his younger brother, Ehrmann changed his life, working in Baltimore’s inner city and eventually becoming an ordained minister. Prompted by an article about the demolition of the Colt’s legendary Memorial Stadium, Marx reconnected with Ehrmann and became fascinated both with his ministry and his work as a volunteer football coach at a Baltimore private school. This account of Ehrmann’s career–and his effect on Marx’s life–is inspirational without being preachy. Most amazing are the stories of the team Ehrmann coaches–a football team on which life lessons are more important than tackling fundamentals. The lessons extend to Marx himself, who describes how he was moved by Ehrmann’s example to work on his relationship with his father. A sports story, yes, but much more, too. Wes Lukowsky
Copyright © American Library Association. All rights reserved

Moneyball

Amazon.com
Billy Beane, general manager of MLB’s Oakland A’s and protagonist of Michael Lewis’s Moneyball, had a problem: how to win in the Major Leagues with a budget that’s smaller than that of nearly every other team. Conventional wisdom long held that big name, highly athletic hitters and young pitchers with rocket arms were the ticket to success. But Beane and his staff, buoyed by massive amounts of carefully interpreted statistical data, believed that wins could be had by more affordable methods such as hitters with high on-base percentage and pitchers who get lots of ground outs. Given this information and a tight budget, Beane defied tradition and his own scouting department to build winning teams of young affordable players and inexpensive castoff veterans.
Lewis was in the room with the A’s top management as they spent the summer of 2002 adding and subtracting players and he provides outstanding play-by-play. In the June player draft, Beane acquired nearly every prospect he coveted (few of whom were coveted by other teams) and at the July trading deadline he engaged in a tense battle of nerves to acquire a lefty reliever. Besides being one of the most insider accounts ever written about baseball, Moneyball is populated with fascinating characters. We meet Jeremy Brown, an overweight college catcher who most teams project to be a 15th round draft pick (Beane takes him in the first). Sidearm pitcher Chad Bradford is plucked from the White Sox triple-A club to be a key set-up man and catcher Scott Hatteberg is rebuilt as a first baseman. But the most interesting character is Beane himself. A speedy athletic can’t-miss prospect who somehow missed, Beane reinvents himself as a front-office guru, relying on players completely unlike, say, Billy Beane. Lewis, one of the top nonfiction writers of his era (Liar’s Poker, The New New Thing), offers highly accessible explanations of baseball stats and his roadmap of Beane’s economic approach makes Moneyball an appealing reading experience for business people and sports fans alike. –John Moe –This text refers to the Hardcover edition.

America’s Game


Book Description
It’s difficult to imagine today—when the Super Bowl has virtually become a national holiday and the National Football League is the country’s dominant sports entity—but pro football was once a ramshackle afterthought on the margins of the American sports landscape. In the span of a single generation in postwar America, the game charted an extraordinary rise in popularity, becoming a smartly managed, keenly marketed sports entertainment colossus whose action is ideally suited to television and whose sensibilities perfectly fit the modern age.

America’s Game traces pro football’s grand transformation, from the World War II years, when the NFL was fighting for its very existence, to the turbulent 1980s and 1990s, when labor disputes and off-field scandals shook the game to its core, and up to the sport’s present-day preeminence. A thoroughly entertaining account of the entire universe of professional football, from locker room to boardroom, from playing field to press box, this is an essential book for any fan of America’s favorite sport.

Blind Side

From Publishers Weekly
Starred Review.
As he did so memorably for baseball in Moneyball, Lewis takes a statistical X-ray of the hidden substructure of football, outlining the invisible doings of unsung players that determine the outcome more than the showy exploits of point scorers. In his sketch of the gridiron arms race, first came the modern, meticulously choreographed passing offense, then the ferocious defensive pass rusher whose bone-crunching quarterback sacks demolished the best-laid passing game, and finally the rise of the left tackle—the offensive lineman tasked with protecting the quarterback from the pass rusher—whose presence is felt only through the game-deciding absence of said sacks. A rare creature combining 300 pounds of bulk with “the body control of a ballerina,” the anonymous left tackle, Lewis notes, is now often a team’s highest-paid player. Lewis fleshes this out with the colorful saga of left tackle prodigy Michael Oher. An intermittently homeless Memphis ghetto kid taken in by a rich white family and a Christian high school, Oher’s preternatural size and agility soon has every college coach in the country courting him obsequiously. Combining a tour de force of sports analysis with a piquant ethnography of the South’s pigskin mania, Lewis probes the fascinating question of whether football is a matter of brute force or subtle intellect. Photos. (Oct.)
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