3 steps every NFL team should take.
Posted December 12th, 2006 by Pat Coyle •
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Step 1: Read these stories
Troubling ’07 ad forecast for old-line media but not for online
Time-Shifting Could Cost Broadcast TV $600 Million
Yahoo’s Semel: Internet ad potential underestimated
Step 2: Ask yourself, “what are we doing about it?”
Step 3: Call me if you’d like to chat. We’re in this thing together.
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